Todos os cases

Planejamento estratégico e priorização

CPG · 2024

O desafio

Across the Public Affairs, Communications, and Sustainability Team in a company, strategic priorities were fragmented across areas, creating a gap between leadership direction and day-to-day execution. Scattered objectives, inconsistent metrics, and limited cross-team coordination made it difficult to identify shared priorities and track progress against a common strategy. PACS needed a more integrated approach to planning, one that connected teams around clear objectives, measurable results, and shared accountability.

O resultado

PACS moved from fragmented planning to an integrated strategy that aligned priorities across areas and established a clearer framework for execution. By consolidating initially siloed priorities, we streamlined planning, clarified shared objectives, and strengthened cross-functional accountability through measurable key results and a centralized dashboard.

  • 220 → 39

    Supporting KPIs streamlined

  • 21

    Acordos de parceria firmados

  • ~50

    Siloed priorities consolidated

Participantes sentados em mesas redondas com notas e dispositivos, assistindo a uma apresentação intitulada Caminho para 2025

Como tornamos isso tangível

1

Connecting Priorities Across Areas

Through two collaborative workshops with leaders from across PACS, we mapped existing priorities, identified synergies, and aligned top-down strategic direction with bottom-up execution needs.

2

Turning Priorities into Shared Commitments

Teams co-created partnership agreements and focused the strategy around 12 objectives and 20 key results, establishing a common understanding of priorities, responsibilities, and expected outcomes.

3

Embedding Accountability into Execution

We translated the strategy into an integrated dashboard with 39 supporting KPIs and a tracking plan, giving teams a shared tool to monitor progress, reinforce accountability, and keep execution aligned.