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Evolução dos processos de alinhamento de incentivos

CPG · 2023

O desafio

The company needed to bring all areas around a shared growth priority: Market Share. Within the Quarterly Business Plan, fragmented ways of working made it difficult to coordinate inputs, establish consistent priorities, and translate business objectives into a unified demand plan.

O resultado

We helped establish a more structured approach to demand planning across Latin America. Clearer responsibilities, coordinated planning routines, and improved information flows helped reduce rework, creating a more efficient foundation for translating growth priorities into action.

  • 35%

    Reduction in rework

  • 8

    Countries collaborating

  • 2

    New planning routines

Um colega mapeando um fluxo de processo em um quadro durante o redesenho do alinhamento de incentivos

Como tornamos isso tangível

1

Mapeamento do estado atual

Through interviews, document analysis, and collaborative workshops, we examined how planning worked across areas, uncovering gaps in coordination, duplicated efforts, and opportunities to simplify the process.

2

Redesenho do processo

We redesigned the process, clarifying roles, information inputs and outputs, communication flows, and team participation. The redesign introduced two new routines and addressed both immediate improvements and longer-term changes to tasks, incentives, and planning criteria.

3

Plano de implementação

We translated the proposed changes into a practical roadmap covering deliverables, timelines, and team interactions, giving the organization a clear path to adopt more consistent planning practices.