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Evolución de los procesos de alineación de incentivos

CPG · 2023

El reto

The company needed to bring all areas around a shared growth priority: Market Share. Within the Quarterly Business Plan, fragmented ways of working made it difficult to coordinate inputs, establish consistent priorities, and translate business objectives into a unified demand plan.

El resultado

We helped establish a more structured approach to demand planning across Latin America. Clearer responsibilities, coordinated planning routines, and improved information flows helped reduce rework, creating a more efficient foundation for translating growth priorities into action.

  • 35%

    Reduction in rework

  • 8

    Countries collaborating

  • 2

    New planning routines

Un colega mapeando un flujo de proceso en un tablero durante el rediseño de la alineación de incentivos

Cómo lo hicimos tangible

1

Mapeo del estado actual

Through interviews, document analysis, and collaborative workshops, we examined how planning worked across areas, uncovering gaps in coordination, duplicated efforts, and opportunities to simplify the process.

2

Rediseño del proceso

We redesigned the process, clarifying roles, information inputs and outputs, communication flows, and team participation. The redesign introduced two new routines and addressed both immediate improvements and longer-term changes to tasks, incentives, and planning criteria.

3

Hoja de ruta de implementación

We translated the proposed changes into a practical roadmap covering deliverables, timelines, and team interactions, giving the organization a clear path to adopt more consistent planning practices.