Identifying consumer Insights
We interviewed consumers to uncover needs, behaviors, and opportunities across new occasions.
The Challenge
To achieve its 3-year growth targets, the company needed to accelerate new product launches by combining its innovative technology with consumer insights across new consumption occasions. The challenge was how to boost product innovation with a human centric lens when the organization is already disruptive in its category.
The Outcome
An online 5 day Design Sprint brought together 4 markets and 5 areas to collaborate and identify future growth opportunities. We started by presenting 4 new innovation territories and took them through the journey of accelerate the product innovation pipeline through a structured, future-focused and human-centric approach. By the end of the week, not only did we have 4 concepts prototyped, tested and validated with consumers but the framework with the new territories structured a long term portfolio vision unlocking opportunities for each market. The innovation mindset went from FoodTech to a human centric, from a few product lines to consumer inspired territories for now and next.
- 183
Ideas created
- 12
Concepts prioritized
- 4
Concepts validated
How We Made It Tangible
Ideation & Prioritization
We translated insights into ideas, developed concepts and prioritized the strongest opportunities.
Prototyping & Validation
We brought selected concepts to life and tested their potential to support informed decision-making.