All cases

Market Week

CPG · 2025

The Challenge

Accelerating innovation can often be seen as developing new ideas. But what if there are already great solutions across markets that can be adapted increasing innovation effectiveness. And what if we can bring the innovation mindset to the frontline operations? 

The Outcome

One market's best practice became a system-wide global advantage, driving real volume and revenue gains and an exceptional leap in ecosystem alignment. An 8 week journey that started online with 7 guest markets and 1 host market, and a 3 day sprint to learn, co.create and adapt solutions. An opportunity to bring markets and partners together to identify commonalities, learn from those who have developed an expertise and replicate the solution adopting what works and adapting what is needed for local relevance.  

  • 40

    Participants

  • 7

    Markets scaling  solutions

  • 60%

    Resulting plans implemented

A speaker presenting to an audience seated at red-clothed round tables in front of a large red screen reading Network and Collaboration

How We Made It Tangible

1

Launching the program and understanding local challenges

We made an engaging open call and invited all markets to participate. Based upon common business goals, we gathered the challenges of each market, analyzed them and worked together with the host market to deliver the best practice in a way that resonated with all markets.

2

Creating and delivering the experience

Through strategic matchmaking and an immersive 3-day program, we facilitated 7 markets through the process of turning a best practice into a competitive advantage for their markets and a commitment to implement it with business impact in the next 6 months. 

3

Translating outputs into concrete business outcomes

After the sprint, the journey extended for 6 months with cross-market reviews where learnings were shared, we consolidated progress and reported it to global sponsors. Beyond the solutions, the teams could unlock adjacent decisions boosting local partnerships and accelerate execution.