Strategic Narrative
Translated culture ambition and leadership behaviors into a consistent and evolving theme across three editions.
The Challenge
The Leadership Summit is LATAM's annual event to inspire, align, and empower the leadership team. From 2022–2024 we partnered with the organization to bring to life the culture and leadership behaviors required to accelerate growth.
The Outcome
Over three editions, the summit moved leaders from fixed to growth mindset, from theory to action and from silos to an integrated network. The first edition (2022) set the foundation of what it meant to think, behave and work as a network. The second one (2023) tackled hierarchical decision-making and siloed collaboration. Lastly (2024) turned future scenarios into concrete leadership actions grounded in empathy and inclusion. Proof that culture and leadership work doesn’t have to be a one-off: with the right narrative and facilitation model, a network organization can sustain real behavior change year after year.
- 150
Leaders every year
- 4.8/5
Overall event rating
- 3 yrs
Consecutive editions delivered
How We Made It Tangible
Experience Design
Designed an immersive and gamified journey, blending talks, hands-on activities, co-creation, and role-play moving from theory into practice.
Co-creation
Guided 150 leaders a year from conversation to concrete commitments towards behavioral change and new ways of working.