Regaining market leadership requires more than incremental improvements to existing plans. In Egypt, a company needed to accelerate its growth strategy, strengthen its connection with younger consumers, and identify bolder ways to expand its reach among a new generation of early adopters. Achieving this required bringing teams and partners together around a shared ambition and translating it into a focused, actionable growth plan.
The initiative created a clear strategic direction for accelerating growth in Egypt, with initiatives organized across five strategic pillars. Approved by senior leadership and business partners, the strategy established a roadmap through 2026 to strengthen the company's connection with younger consumers and eventually reach the ambition to regain market leadership.
First time in six decades the company regained market leadership in Egypt.
Gen Z consumers targeted by the end of 2026
New initiatives
Facilitated a three-day strategy sprint with four multidisciplinary teams, bringing different perspectives together to challenge existing plans and explore new ways to accelerate growth. The work focused on strengthening the company's relevance with younger consumers and identifying opportunities to expand its reach among emerging generations.
Translated consumer insights into a growth strategy. Concepts were tested with Gen Z consumers during the workshop, allowing teams to refine ideas based on direct feedback and build a more relevant, consumer-centered approach.
Over the following four weeks, we coached the teams to help them develop their initiatives into detailed plans, aligned with the 2024 Annual Business Plan and supported by a roadmap through 2026.