Redefining Our Ways of Working
Facilitated strategic alignment sessions to clarify roles, strengthen end-to-end accountability across functions, and establish shared leadership principles that prioritized collective goals over individual agendas.
Across Latin America, the Commercial function of the company faced siloed operations, fragmented execution across regions, and evolving business needs. The question was, how to evolve operating model and ways of working to have an optimal end to end process collaborating between areas and externally, from marketing to execution.
A more connected operating model was co.created between areas including shared collaboration principles, aligned strategic priorities, and tested with key business bets. Not only the strategic plan for the year ahead was strengthened but the agreements led to better coordination across commercial teams and markets in Latin America. Clarity on processes, Jobs To Be Done and decision making optimized ways of working and untapped new opportunities for more impactful business outcomes.
Participants
Mapped Key Processes
Participating Countries

Facilitated strategic alignment sessions to clarify roles, strengthen end-to-end accountability across functions, and establish shared leadership principles that prioritized collective goals over individual agendas.
Mapped key business challenges and defined 32 critical collaboration moments across 10 core commercial processes, including annual business planning, revenue growth management, and omnichannel strategy.
Mobilized cross-functional teams to co-create and prototype practical solutions to operational challenges, establish clear collaboration guidelines, and define commitments to sustain cross-functional alignment over time.