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Designing Key Collaboration Moments

CPG · 2024

The Challenge

Across Latin America, the Commercial function of the company faced siloed operations, fragmented execution across regions, and evolving business needs. The question was, how to evolve operating model and ways of working to have an optimal end to end process collaborating between areas and externally, from marketing to execution.

The Outcome

A more connected operating model was co.created between areas including shared collaboration principles, aligned strategic priorities, and tested  with key business bets. Not only the strategic plan for the year ahead was strengthened but the agreements led to better coordination across commercial teams and markets in Latin America. Clarity on processes, Jobs To Be Done and decision making optimized ways of working and untapped new opportunities for more impactful business outcomes. 

  • +180

    Participants

  • 10

    Mapped Key Processes

  • 16

    Participating Countries

Participants around a table building a collaboration ecosystem with role cards, key collaboration moment cards and sticky notes

How We Made It Tangible

1

Redefining Our Ways of Working

Facilitated strategic alignment sessions to clarify roles, strengthen end-to-end accountability across functions, and establish shared leadership principles that prioritized collective goals over individual agendas.

2

Identifying Critical Collaboration Moments

Mapped key business challenges and defined 32 critical collaboration moments across 10 core commercial processes, including annual business planning, revenue growth management, and omnichannel strategy.

3

Turning Collaboration into Action

Mobilized cross-functional teams to co-create and prototype practical solutions to operational challenges, establish clear collaboration guidelines, and define commitments to sustain cross-functional alignment over time.